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Citat: ''Livskvalitet er: At vælge og at tage konsekvenserne af sine valg.'' - Torbjørn Jørgensen


Link partnere:

 - Dealhub.dk
 - Magnus Kjøller: Ask Me Anything
 - Deal Structuring

 

  ARTIKLER » KORREKT MESSEADFÆRD   NYHEDER
 
Mange messegæster oplever at blive ignoreret af standpersonale, der har mere travlt med at underholde hinanden end at promovere virksomhedens produkter! Drop arrogancen og tjen flere penge!!

Hvordan opnår vi et positivt indtryk?

  • Smil og hav øjenkontakt, vis du vil hjælpe 
  • Undgå "jeg er ligeglad" kropssprog 
  • Drop hænder i lommerne og krydsede arme 
  • Placèr navneskiltene på højre revers
  • Tilbyd eventuelt brochuremateriale til seriøse

Henvendelser

  • Notèr information til emneskemaerne
  • Tag initiativ 
  • Stil Spørgsmål

Gode aktiveringsspørgsmål

  • Hvad har motiveret dig til at besøge messen?
  • Hvilke formål har du med dit besøg?
  • Hvordan/hvad synes du om vores stand/show?
  • Hvad har du indtil nu lært på messen?
  • Hvem/hvad har tiltrukket dig på vores stand?
  • Leder du efter specifikke løsninger, eller er du blot nysgerrig?

Hvad skal vi ikke gøre?

  • Udlevere materiale til alle, der går forbi vores stand
  • Udlevere billige reklamematerialer som gaver, når vi gerne vil signalere kvalitet
  • Forlade et eventuelt igangværende videoshow på standen
  • Forsøge at undgå andre udstillere(ikke alle er konkurrenter-nogle er måske kommende partnere) 
  • Følge op på emner for sent 
  • Underbemanding på standen (vi kan ikke vise alle interesse)
  • Overbemanding på standen (vi hænger i kliker)

Hvad er ikke tilladt på messen? 

  • Tyggegummi
  • Spisning
  • Læsning af aviser
  • Irrelevant arbejde
  • Hyggesnak med kolleger
  • Telefonsnak (sluk mobiltelefonerne)


Kilde: Bjarne Hallstroem , d. 31. august 2003
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Onsdag den 31. marts
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