10 tricks til succesfulde kundemøder!
  5 tips til din handels- og servicevirksomhed!
  Er dårlig omtale bedre end ingen omtale?
  Internet markedsføring: No cure no pay markedsføring!
  Skab eksklusive produkter - sælg dyrer!
  Forandring
  Hvad røber dit kropssprog?
  Hvordan ser fremtidens sælgere ud?
  In High Spirits
  People Who Need People
  1, 2, 3...Sælg!
  A Good Salesman
  Sjove citater
  Kommunikativ Kompetence
  Lad ikke kunden sejle sin egen sø
  Ved din salgsorganisation det?
  Korrekt messeadfærd
  De 13 salgsregler
  Vend et "Nej" til et "Ja"
  Trying Times
  Lær at tænke som en millionær
  Den fødte sælger er død
  Historien om frøungerne
  Succesfulde sælgers råd
  Salgsbrev efter AIDA
  Kundens behov
  Elevatortalen
  Telefonkontakt
  Kundetyper
  Personlig fremtoning
  Fishing for Trouble
  Rise and Shine
  Booster Club
  Myrefilosofien
 
 Anbefal denne artikel:
 Dit navn:
 
 Modtagers e-mail:
 

 

Citat: ''Succes er det mest uselviske mål du kan sætte dig. For du kan ikke få succes uden at hjælpe andre.'' - Af ukendt


Link partnere:

 - GratisInfo.dk
 - Hjertebanken.dk
 - Programmoer.dk

 

  ARTIKLER » INTERNET MARKEDSFØRING: NO CURE NO PAY MARKEDSFØRING!   NYHEDER
 
Wish you could pay for results instead of high hopes when it comes to online marketing? Well, you can. Although finding programs that allow you to pay on a per-lead or per-order basis requires research, they are out there. But the pay-for-performance model doesn't work for all companies, however, so follow these steps before engaging in a program:



1. Determine your cost-per-acquisition (CPA) goal. With performance-based advertising, you know the rate you'll pay to acquire leads or sales before you spend any money. Do your homework before you negotiate CPA deals with vendors. By identifying your current customer acquisition costs from your offline and online marketing programs, you'll see the range of profitable possibilities. Push for the lowest payout. If you need to increase your per-lead or per-sale amount to seal the deal, refer to your analysis to choose a rate that will work for you.

2. Ask vendors to run a test campaign. A test campaign helps first-time CPA advertisers immediately determine what they could pay per lead or per sale to that vendor. However, it's not the recommended action plan for companies with customer cost data. That's because vendors want you to pay the highest rate they can get. Therefore, use a campaign test as a negotiation starting point if their proposed number is less lucrative than what you're achieving with your cash media buys. And why not run test campaigns with several vendors? If they have similar distribution channels and strategies, then cost will certainly be a determining factor in your selection criteria.

3. Don't abandon your other advertising programs. Thinking of canceling your other ad programs now that you've signed a CPA deal? Don't do it. Even if performance-based advertising is your most profitable program, it might not have the volume or reach that other marketing programs do. Let's say you only spend $5 to get a customer from a CPA deal but end up paying $10 through another marketing program. If the former program delivers only 10 customers, while the latter yields 100, the CPA program might be more profitable at a per-customer level but could lack sales volume.

There are also customers who can't be reached through performance-based advertising—such as subscribers of an online newsletter, for example. Even if the newsletter publisher requires payment for the ad space, results might be well worth the financial risk of advertising to that targeted audience.

Links til gode danske partner programmer:

 



Kilde: Entrepreneur magazine, d. 26. oktober 2004
 
Onsdag den 31. marts
Så har Få Succes Som Sælger fået en ny internet-adresse. Fremover kan siden nu findes på FaaSuccesSomSaelger.dk. Samtidig er Ide-banken også kommer på hjemmesiden, hvor man kan udveksle diverse salgsrelaterede ideer, tips og tricks